No longer the preserve of clueless teenyboppers, this season the backpack has been given a mighty fine upgrade and traded its kitsch image for something altogether more chic. Taking style cues from the de rigueur accessory of the nineties, this Chloé Mini Faye Backpack is crafted in Italy from super-soft ‘motty grey’ suede and calfskin leather to a petite silhouette with a conveniently expandable interior and detachable shoulder straps. Ideal for carrying around all of your daily essentials, it’s versatile design is enhanced by the label’s distinctive ‘piercing’ ring loop and chain for a luxurious finish. Emulate the looks from designer Natacha Ramsay-Levi‘s latest collection by wearing yours with clean, cropped denim and a pair of riding boots.
Feminine, free-spirited and undeniably chic, Chloé is the ultimate cool girl wardrobe. Founded by Gaby Aghion and her business partner, Jacques Lenoir in 1952, Aghion sought to create an alternative to the rigid formalities of Haute Couture, pioneering the concept of luxury ready-to-wear with a wardrobe for the modern woman that stood at the intersection of couture savoir-faire and a polished, yet street-smart attitude. Helmed by a legion of fashion greats including Karl Lagerfeld, Stella McCartney and Phoebe Philo, under the direction of Clare Waight Keller the iconic legacy of Gaby Aghion, the first ever Chloé girl, endured through a mixture of an easy, nonchalant elegance, laid-back boyish charm, and an elevated bohemian aesthetic which made effortless dressing, well, effortless. Bringing a more sassy, cool-girl edge to the label, Natacha Ramsay-Levi (formerly of Balenciaga and Louis Vuitton) is building on the #chloeGIRLS spirit of Gaby Aghion who began the label with a vision to give women the freedom to dare to be themselves and to thrive. “I am very proud to be part of a house founded by a woman to dress women. I want to create fashion that enhances the personality of the woman who wears it, fashion that creates a character and an attitude, without ever imposing a ‘look’.” she says.