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Bold, original, and unapologetically avant-garde, Prada stands irreverently at the forefront of fashion, not only anticipating, but more often than not, setting new trends. Founded in 1913 at Milan's prestigious Galleria Vittorio Emanuel II by Mario Prada, the Italian luxury leather goods label started to make waves on the runway when Miuccia Prada introduced ready-to-wear to the brands repertoire. Prada's intrepid approach to design and ability to provoke and challenge fashions status quo has made it one of the most influential fashion brands in the world today. More than just clothing and accessories, for Prada fashion is instant language; a sign of the times, and a point of view on our current state of affairs – it just happens to be expressed through fashion. From one season to the next, Miuccia Prada manages to capture the zeitgeist, creating desire for things that we never knew we wanted, whether that's ugly chic or elegant chic, the Prada aesthetic is as inimitable as the fashions are covetable.