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An antidote to all the hype spewed by masstige beauty brands, Le Labo exudes the essence of pure, unadulterated luxury, crafting niche scents of a more soulful sensibility. Founded upon the simple desire "to make life more beautiful" by Eddie Roschi and Fabrice Penot (who met whilst working at Armani Privé fragrance) in 2006, the duo conceived of a refreshing alternative to the conventional world of fine fragrance in which passion trumps propaganda, ingredients outshine ad space, and true olfactory craftsmanship triumphs. Composed of an exquisite blend of imagination, expertise, and intrigue, each of the fifteen Le Labo exclusive fine fragrances is a mix of chemistry and science taking up to two years to perfect and are a complex, balanced combination of only the finest ingredients tailored for the discerning luxury connoisseur. Even so, the entire ethos of Le Labo (which aptly, means "the lab") is about 'the beauty of imperfection', hence the same artisanal approach that inspires Le Labo's exceptionally unique scents extends to the clean, almost clinical aesthetics of the products. An evolution of the brand's philosophy, its packaging elicits a straightforward, yet cerebrally sophisticated sensibility that is accentuated by an authentic, personal touch. Infallibly minimalist with an air of irreverence, each of the Le Labo fragrances is housed in a utilitarian glass perfume bottle with a special personalised label in typewriter font bearing the name of the fragrance (each fragrance is named after its primary essence, while the numerals in each title refers to the number of olfactory notes that compose the scent), the date of formulation and where it was labelled, whom it is for and a unique use-by date, reinforcing the singularity and remarkable quality of these olfactive curiosities.