Gucci

Gucci Logo tote

£675.00
  • gucci-logo-beach-tote
  • gucci-logo-beach-tote
  • gucci-logo-beach-tote
  • gucci-vintage-logo-tote-bag
  • gucci-logo-tote-bag
  • gucci-logo-tote-bag

Gucci

Gucci Logo tote

£675.00

Whether you’re on vacation, staycation, or just happen to live in eternal sunshine, the beach bag is an absolute essential. Ensuring your summertime accessories game is up to scratch, this season Gucci looked to the seventies and eighties functional homeware design for its new accessory lineup, bringing a distinctly retro flavour to this light-pink rubber tote. Made in Italy, the ample shape is embossed with the Gucci logo and iconic GG emblem, alongside several house codes on the flat base, including "Summer MMXVIII" (the season SS18 in Roman numerals), the Latin motto – ‘Sine Amore Nihil’, translating as ‘Nothing Without Love’, and “Guccification”, because you haven’t really lived until you’ve been Guccified, right. Style it with a silk camisole, denim cut-offs, and your favourite bikini on your next vacay.

    • COLOUR: Light-pink/Blush
    • COMPOSITION: Rubber.
    • COUNTRY OF ORIGIN: Italy
    • Two top handles
    • Embossed centre Gucci vintage logo
    • Embossed 'XXV', 'Guccification' and 'Sine Amore Nihil' bottom finish
    • Unlined
    • Length 13.3in/ 34cm
    • Width 20.9in/ 53cm
    • Depth 10in/ 25.5cm


    • Despite being an industry built on change, fashion enjoys the status quo, and oftentimes, things can seem rather too predictable within the hidebound confines of the fashion bubble, but on the odd occasion, there’s a breakaway from the monotony and the entire fashion covenant is turned on its head. As was the case when Alessandro Michele came along and ripped up the fashion rule book with his marvellous ‘less is bore’ approach at the venerable luxury house of Gucci. A law unto himself, Alessandro Michele has reset the style agenda and shifted the taste level with an aesthetic that flies in the face of every fashion convention once thought sacrosanct. In other words, Alessandro Michele exists at a remove from the mores of the establishment, and instead, resides in a whole new world of his own conjuring obscure worlds, arcane references, and convoluted catwalks in a steady continuum of collections that only get curiouser and curiouser as the seasons progress. Which is precisely why his vision is so seductive. The new Gucci is about individuality, self-expression, having 'the freedom to choose who you are, beyond what has already been dictated' and giving you an incredibly beautiful wardrobe to do so. It’s an audacious proposition, where relics of the past merge with conceptions of the future, gender lines are blurred, and trends are positively nonexistent, resulting in an endless cornucopia of delights with which to make your own: there’s ethereal patchwork jacquard evening gowns straight out of a Madame Lebrun painting, dazzling platform pumps embellished with baroque crystals and glimmering gobstopper pearls, offbeat tailoring for the dandified pretty boys, as well as punk-inspired beat-up leather biker jackets with the phrase ‘L’Aveugle Par Amour’ (blinded by love) scrawled across the back and bleached-out denim with artful graffiti scribbles allover them, which sit just as nicely beside a pair of classic Gucci Jordaan loafers or a smart tailored reefer jacket in a way that emphasises the undeniable importance of personal style. The point is, Alessandro Michele’s Gucci is an attitude not a silhouette; an experience not an era; a state of mind not a state of dress. You might even call it a beautiful chaos.

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