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Fearless, ultra-feminine, and undeniably chic, Chloé is the ultimate cool-girl wardrobe. Founded by Gaby Aghion and her business partner, Jacques Lenoir in 1952, Aghion sought to create an alternative to the rigid formalities of Haute Couture, pioneering the concept of luxury ready-to-wear with a wardrobe for the modern woman that stood at the intersection of couture savoir-faire and polished street-smarts. Helmed by a legion of fashion greats including Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Clare Waight Keller whose effortless bohemian aesthetic and laid-back boyish charm ensured that #chloeGIRLS were always well-turned-out. Bringing a stronger, cool-girl edge to the label, Natacha Ramsay-Levi (formerly of Balenciaga and Louis Vuitton) is redefining what it means to be one of the #chloeGIRLS. There is a fresh sense of urgency and attitude that feels infinitely cooler than before, from the sassy silhouettes to a fierce pair of Rylee ankle boots that lend a certain swagger to your step, this is character building fashion for the woman who knows who she is, and what she wants.
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